Formulated and implemented comprehensive sales and marketing strategic planning initiatives for a diverse range of companies from hi-tech in the aerospace and green technology sectors, to low tech in the argiculture sector.
Worked collaboratively with manufacturing, operations, R&D and finance to determine product life-cycle strategies, create effective marketing programs, establish new product introduction / launch strategies and resolve post-launch problems.
Determined trade-show and conference strategies and tactical plans and conducted on-site technical/sales presentations. Also guest speaker on various boards and panels at industry trade shows and conferences.
Significantly increased adoption rate of company products and increase market share.
Generated highly complex multi-volume commercial and technical proposals and presented same to all levels of client personnel.
Conducted market research and analysis for the formulation of global sales & marketing plans. With particular emphasis on Asia, Europe, and South America.
Traveled extensively around the world (over 200 cities in 38 countries) initiating face-to-face contract negotiations and conducting executive level meetings to complete sales.
Managed international sales/marketing managers and foreign sales agents and representatives.
Instituted new sales strategies, controls and metrics changing the focus from a product to a solution thereby increasing sales and market share.
Participated on numerous aerospace industry committees including those sponsored by the World Airline Entertainment Association (WAEA), the Aircraft Maintenance Conference (AMC) by ARINC and the Aircraft Electronics Association (AEA).
Have had numerous appearances on TV news programs and interviewes in newspapers and trade publications.